Imagine you are in the habit of treating people who have lesser social status as if they are below you. One day you hear an advertisement talking about a group of people you know nothing about. It’s main thrust is that these people are as good as everyone else, or perhaps even special in some ways which the advertisement informs you you are good, and that therefore you should respect them.
What do you infer?
- These people are totally normal except for being special in various exciting ways, and you should respect them.
- These people are so poorly respected by others that somebody feels the need to buy advertising to rectify the situation.
What about the next day when you hear that other employers are going to court for failing to employ these people enough?
I can’t think of any better way to stop people wanting to associate with someone than by suggesting to them that nobody else wants to. Low social status seems like the last thing you can solve by raising awareness.